![]() The increase in investors wanting to hop in on the trend of investing in Bitcoin and other cryptocurrencies led to an exponential growth in exchange platforms like Coinbase. ![]() Moreover, just as Bitcoin emerged as an alternative store of value and vehicle for investment, Coinbase was there to leverage this trend. As the company operating the most popular and largest cryptocurrency exchange platform in the United States, it grew with the belief that open protocols for money would drive innovation, equality, and financial freedom, similar to the way the internet did for the spread and delivery of information. Timingīy harnessing the power of cryptocurrency and creating more economic freedom, Coinbase was founded with the goal of creating an open financial system for the world. It signifies the users’ desire to use the app before even landing on the Coinbase website, touting some serious brand awareness simultaneously. This means users already know the brand and what value it offers to them. An even more unbelievable stat is that 76% of its website visits were a result of direct traffic, or by simply typing “” into their browser. As per Similarweb, Coinbase received more than 60 million user visits to their website during the month of February with an excellent percentage in bounce rates. The greatness of their marketing strategy lies in their numbers. Not only Coinbase’s excellence in security, regulatory compliance, and ease-of-use have led millions of crypto enthusiasts to use their platform, but their overhauled messaging and exquisite user experience have made this possible as well. Their holding title has been granted by the way their marketing strategy has achieved its goals of user acquisition and retention. What Makes Coinbase’s Marketing Strategy So Great?įounded in 2012 by businessmen and investors Brian Armstrong and Fred Ehrsam, Coinbase has emerged as the absolute king for crypto-asset investors, solidifying a substantial price appreciation that’s been listed on the assets available on its exchange. Without further ado, let’s dive into how Coinbase, to say the least, powers the world of crypto, all through a growth strategy like no other. Through innovative marketing efforts ranging from referral programs to even providing users the ability to send crypto as gifts, Coinbase is building the crypto-economy ー and positioning itself as the leader in the industry ー through a fair, accessible, efficient, and transparent financial system enabled by crypto. It has redefined not only the space through which crypto enthusiasts buy and sell coins but has become a leader in the game through the way they promote their services to maintain and grow their massive consumer base, all through an unbeatable marketing strategy.Ĭoinbase’s growth marketing strategy is certainly one to admire. ![]() It is the dominating force behind the crypto market and must be respected as such.Ĭoinbase is the most in-demand digital currency wallet and platform through which merchants and consumers can transact cryptocurrencies today. If you google Coinbase right now, you’ll most likely find thousands of articles surrounding this topic, but if there’s something we want you to get out of this article, it is that Coinbase is so much more than an ad. Did it drive results? Depends on how you measure success. You might have been hearing a lot about Coinbase lately, especially after their controversial Super Bowl ad came out a few weeks ago featuring nothing other than a QR Code.
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